Ionoco Helps Launch Ejector Seat - New ITV game-show powered by ionoco technology

written by: Richard Kastelein

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ionocologoIONOCO’s stage-control system is at the heart of ITV’s innovative new daytime quiz show Ejector Seat (30 x 60 mins), which debuts next week on the UK commercial broadcaster.

The Remarkable Television format, fronted by Andi Peters, challenges six contestants to answer general-knowledge questions or be ejected — in the most literal sense — from the show. The players sit on imposing ‘ejector seats’ mounted on a 15-metre track.If contestants can answer questions correctly they stay sitting happily in their seat. But answer incorrectly and their seat travels backwards along the track. If the contestant reaches the edge before they can answer another question correctly, the player is tipped backwards from their seat and out of contention. The last player seated takes part in a final round for the chance to win up to £10,000.

James Fox, head of entertainment at Endemol-owned Remarkable Television, added:

Ejector Seat is an incredibly complex show, all done on a tight turnaround and even tighter schedule. Ionoco was a joy to work with, bringing technical expertise, smart thinking and calm precision to the team. We look forward to working together again soon.”

In technical terms, ionoco’s bespoke stage-control system for Ejector Seat delivers all the game-play logic, data feeds, sound effects and lighting controls. The system also provides real-time information on the chair position, allowing for the perfect synchronisation of sound and lighting effects. Other features include graphic feeds to the control room, host information feeds, feeds to the chair-control operator to ensure safety and limit detection, MIDI sound and DMX lighting triggers, and the control of contestant panic and question buzzers.

Simon Ingram, ionoco Group’s chief executive, said:

Ejector Seat is a great idea, but it’s also an idea that needs great technology to make it work. Chairs have to move in the right direction at the right moment, and be perfectly synchronised with sound and lighting effects. Contestants have to be catapulted out of the game dramatically but safely, with no risk to themselves, the studio audience or the crew. It’s been a challenge, but a hugely enjoyable one and we are very proud of the result.”

Ejector Seat was commissioned by Helen Warner at ITV. The executive producers are James Fox, Nick Mather and David Flynn. The series producer is Dom Waugh at Remarkable.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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