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iOS is falling behind. While many say the iPhone/iPad software is less advanced than the newest builds of Android, it’s how it treats users that isn’t aging well. We’ve become more tech literate, and especially more mobile literate in the six years since iOS launched. Yet the operating system still acts like we have no idea what we want.
That hand-holding is starting to drag us down. Apple saw that in its mobile design scheme. iOS 7 shed its predecessor’s skeuomorphism, dropping antiquated metaphors that made its calendar app resemble a physical paper planner many young users would hardly recognize.
Now it’s time to let the functionality of iOS grow up, too. There must be a way for Apple to offer the same reliability that’s made it a household name, but still offer flexibility to developers and power users. For example, a series of stern prompts could warn people that they are going to change their operating system by installing and activating certain apps. Apple could even prompt people at regular intervals to confirm their modifications, allowing them a quick way to uninstall these customization apps to make sure no one gets stuck with an unwanted foreign experience.
iOS was a marvelous introduction to smartphones for millions of people, and it will continue to be. But if Apple wants to satisfy us all and compete with the ever-evolving Android, it needs to let iOS mature. We certainly have.
Bottom line is that Apple is (or at least appears to be) pulling in innovation driven by developers and locking it into core iOs. Which means that hundreds of apps can become irrelevant in one upgrade. Rather than offer 'hooks' to developers to expand on the features, Apple is building its own substitutes for widgets, phone modifications, and whole categories of existing apps.
All which means more developers getting turned off Apple for Android, which is a more-than-significant market. Both Apple and Google currently claim more than 800,000 third-party programs for their respective platform. But Android has more market share now.