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Delivery Agent has announced today a collaboration with PayPal that will bring t-commerce advertising capability to the company's large roster of global retail brands.
Through its vast network of CE manufacturers, cable providers, satellite providers and telco companies, Delivery Agent offers PayPal retail partners the ability to reach 85 million homes - the largest aggregated audiences for interactive advertising. Retailers can engage consumers directly via their own advertising or via contextually relevant television programming. Delivery Agent's first screen consumer engagement options include couponing, RFI (request-for-information) and purchasing.
"The U.S. Consumer T-Commerce Purchasing Report," just released by Delivery Agent, showed 76 percent of respondents are interested in purchasing products or services directly from the commercial they're watching. Eighty-two percent are interested in purchasing products seen in or tied to their favorite show. In addition to completing purchases, 30 percent of respondents would be interested in saving products to a wish list, 25 percent would be interested in "liking" products on Facebook and 17 percent would be interested in participating in social games as a way to earn discounts.
"PayPal understands the importance of t-commerce to their customers," said Mike Fitzsimmons, Delivery Agent CEO. "The Delivery Agent ecosystem will allow PayPal merchants to strengthen the impact of their advertising through interactive engagement that reaches millions of households."
"Our goal is to be at the forefront of all technological advances and to offer our consumers and retail partners as many purchasing options as possible," said Mark Wenger, Director of Connected Devices and iTV at PayPal. "This relationship with Delivery Agent will offer our global community additional ways to interact and transact."