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"I was really pleased to see how many hackers used the zeebox APIs," said zeebox CTO Anthony Rose, right before the jury hunkered down to pick the winners. "It's going to be hard to pick a winner!" Rose was both a sponsor and on the jury.The top hackers of the event crossed the pond from Amsterdam to pull the Best Overall Hack award for Telly Love – a beta dating app designed to connect singles around co-watching their favourite TV shows and movies – allowing for both text and video chat. Dutch PHP web developer Eveline Sparreboom and Boudewijn Overvliet, interaction developer seemed shocked.
"I can't believe it," said Sparreboom. "We were not expecting to come here and win top prize and come home with a working application in two days!"Alki David, CEO of Filmon, sponsor and jury member was equally enthusiastic on the London TV Hackfest:
"There were some brilliant hacks and ideas here... I really enjoyed the event and the innovation and ideas that were driven over the past two days. I am excited to see what will come out of the next TV Hackfest in San Francisco in February, 2014!"
Ixonos UK won best design with Social Cuts, a second-screen HTML5 app (optimized for tablet) - that shows what's hot on TV, determined by social buzz and viewer stats bubbles up so that the most popular content is in-front of the viewer and discoverable. It also came with a very cool Quick cut feature: when watching a show, use a single gesture to pause and 'cut' your favourite film/tv/sport moment which automatically saves to 'my clips' ready for play-back and sharing.
Judge Rick Liebling, Creative Culturist at Young & Rubicon and a leading innovation driver on Madison Avenue in NYC also had some high praise saying it was well worth crossing the Atlantic to get a taste of innovation on the fly in Europe
"It was great... really great stuff," said jury member Liebling. "We really, really have to do more of this in the agency scene in NYC."
Best Commercial Concept was won by a top Irish team of app developers who are, funny enough, competitors in their market... yet they came together to hack in London. Ronan Higgins from Appsie and Brian Egan from Purpledecks built "Quizzle", a real-time TV ad quiz designed to encourage television audiences to engage with ads and increase recall, likeability and purchase intent. Players receive a push notification when shows cut to commercial break. Players open the app and are presented with a random screenshot from the most recently aired TV ad and a "guess the logo" quiz. Brand Recall. If the player correctly guesses the brand of the ad screenshot, they unlock a brand Trivia question. Brand Imprinting. If a player answers all trivia questions for the ads during a commercial break, they receive a Bonus question specific to content in one of the ads during that break. Message Recall. Points are awarded and can be redeemed for prizes sponsored by advertisers.
Ian Johnson, Founder of Apps World said he was pleased to see how popular the TV Hackfest and attendance clearly surpassed numbers in San Francisco earlier this in February 2013.
"It was great... really great...!"All the hackers entries were judged by a team of top industry movers and shakers including:
Publisher of Appmarket.tv Richard Kastelein hosted the event.