Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

written by: Richard Kastelein

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shutterstock 65311210New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a month. The research firm will address the growing influence of the app ecosystem at the 18th-annualCONNECTIONS™: The Premier Connected Home Conference, May 13-15, 2014, in San Francisco, with keynotes from ARRIS, AT&T, iControl Networks, and Lowe’s.
“TV app usage is altering the use cases for multiple connected devices; currently 57% of connected game console owners are using the device to watch TV shows,” said Stuart Sikes, President, Parks Associates.  “We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things. In-app solutions will be a large focus of our 2014 CONNECTIONS™ Conference, where our analysts and industry leaders will address the changes surrounding the connected home and implications for consumers and businesses.”

Additional TV apps research from Parks Associates shows:
  • Over 70% of TV-app users are satisfied with the TV show or network apps they use.
  • The number of global TV app users on smartphones will reach 1.29 billion by 2018.
  • Over 23% of U.S. smartphone owners 18-34 have used a TV app on their smartphone to schedule a DVR recording. Over 22% have used an app that transforms their smartphone into a remote control for their TV or set-top box. 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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