Tagvance Unveils First Turkish Cross-Channel App Using Civolution SyncNow Technology

written by: Richard Kastelein

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civolutionlogoCivolution, a leading provider of technology and solutions for identifying, managing and monetizing content, Tagvance, an innovation project house, and Monterosa, one of the world's most awarded second screen specialist, today announced the launch of the first Turkish cross-TV-channel cross-screen app compatible with mobile devices. The 'umbrella' app enables subscribers to access original content on entertainment channels in Turkey. 
"Telecom operators and broadcasters are working harder to deliver unique cross-screen experiences that are made possible by the increasingly common use of smart devices to watch video," said Can Kiral, CEO, Tagvance. "Through our collaboration with Civolution and Monterosa, we have developed a robust synchronized application enabling broadcasters to offer original content and generate additional revenue. We are strong believers in the opportunities provided by synchronized apps and the m-commerce that can be generated. This is a scenario where all parties win."
The app is available for mobile devices and provides access to the second screen portal. The app was developed by Tagvance and integrates Monterosa's LViS platform as well as Civolution's SyncNow® audio watermarking-based Automatic Content Recognition (ACR) technology. It enables users to interact with programmes being aired on TV whether being watched live or pre-recorded, as well as purchase products displayed in programmes or during commercial breaks. 
"We are now seeing real monetization of the cross-screen experience. This new synced app provides an exciting business model for broadcasters, telecom operators, advertisers and brands," says Andy Nobbs, CMO, Civolution. "'Umbrella apps', offer a key advantage for consumers with an incredibly simple route to second screen interactions on a large variety of TV content. Civolution's ACR technology plays a key role in this cross-screen offering, ensuring companion apps are in perfect sync with the TV experience so that brands can accurately sync advertisements and product placement activities across devices."
The synchronization between the content and the companion device relies on Civolution's widely depllogo syncnow bordure blancheoyed SyncNow® ACR solution. SyncNow enables real-time identification and second-accurate synchronization between broadcast, on-demand or recorded content and interactive applications on companion devices - tablets, smartphones and laptops - to present compelling synchronized interactive user experiences. SyncNow already powers a range of cross-screen consumer applications for movie and show producers, broadcasters, second screen platform providers and advertisers worldwide.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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