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Rightster, a global video distribution and monetisation companies, today announced the launch of Engage. Now available to clients around the world, this new service provides rights owners and brands with the ability to leverage premium digital video content, to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI.
Charlie Muirhead, Rightster Founder & CEO commented:
“We are delighted to launch Engage and provide clients with the peace of mind and reassurance that their content will deliver the right audience to the right demographics, at a fixed cost. We are looking forward to providing our clients with a strong competitive advantage globally, across all offices.”
Unlike other similar paid offerings in the market, Engage from Rightsterprovides a holistic service for video management across customers’ owned and operated sites, as well as their YouTube channels, and editorially “earned” distribution.
During the April 2014 pilot phase at Mercedes-Benz Fashion Week Australia, the service drove over a million online viewers, with 450,000+ watching the live stream across 140 countries. Rightster’s unique approach to guaranteeing audiences increased viewers 20 fold on the previous season, while maintaining engagement at an average 12 minute watch time. Rightster is now extending the service to content owners and brands, enabling them to forecast audience size and engagement and therefore optimise campaign efficiency and effectiveness.
"The scope and targeted reach of our content is key to the commercial success of our participating designer brands. With Rightster, we can be reassured that our curated, quality content is distributed around the globe in real time,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties.
For more information, visit: http://corp.rightster.com/engage