Rightster Launches Video Audience Amplification Service - Engage

written by: Richard Kastelein

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rightsterlogoRightster, a global video distribution and monetisation companies, today announced the launch of Engage. Now available to clients around the world, this new service provides rights owners and brands with the ability to leverage premium digital video content, to target audiences online at a scale that had traditionally only been associated with television, enabling Rightster to meet clients’ ultimate goal of guaranteed views and optimal RoI.

Charlie Muirhead, Rightster Founder & CEO commented:

“We are delighted to launch Engage and provide clients with the peace of mind and reassurance that their content will deliver the right audience to the right demographics, at a fixed cost. We are looking forward to providing our clients with a strong competitive advantage globally, across all offices.”

Unlike other similar paid offerings in the market, Engage from Rightsterprovides a holistic service for video management across customers’ owned and operated sites, as well as their YouTube channels, and editorially “earned” distribution.

During the April 2014 pilot phase at Mercedes-Benz Fashion Week Australia, the service drove over a million online viewers, with 450,000+ watching the live stream across 140 countries. Rightster’s unique approach to guaranteeing audiences increased viewers 20 fold on the previous season, while maintaining engagement at an average 12 minute watch time. Rightster is now extending the service to content owners and brands, enabling them to forecast audience size and engagement and therefore optimise campaign efficiency and effectiveness.

"The scope and targeted reach of our content is key to the commercial success of our participating designer brands. With Rightster, we can be reassured that our curated, quality content is distributed around the globe in real time,” says Jarrad Clark, VP and Global Creative Director, IMG Fashion Events and Properties.

For more information, visit: http://corp.rightster.com/engage

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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