Viaplay Chooses ThinkAnalytics for Cloud-Based Multi-Screen Search and Recommendations

written by: Richard Kastelein

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thinkanalyticslogoThinkAnalytics, developer of the world’s most deployed multiplatform TV search and recommendations engine, has been selected by Viaplay to power multi-language intelligent search and recommendations for its popular online pay-TV service in the Nordics.

A cloud-based deployment, the ThinkAnalytics Recommendations Engine is now live on the Viaplay service in Sweden, Norway, Denmark and Finland.

“We realized early on that recommendations help us to showcase our vast library of premium content,” said Rikard Steiber, CEO of Viaplay. “ThinkAnalytics’ Recommendations Engine allows us to offer a great personalized experience by making it easy for users to find the content they love, whenever and wherever they want – and on the device of their choice.”

“By drawing on our metadata enhancement capabilities and extensive range of algorithmic techniques, Viaplay is now offering cloud-based recommendations that ensure subscribers extract the most value from their service. This is an important enhancement in a region where sophisticated consumers expect their TV services to understand their taste and propose new content,” said Peter Docherty, Founder and Chief Technology Officer, ThinkAnalytics.

Viaplay chose ThinkAnalytics because of its ability to manage cloud-based search and recommendations in Swedish, Norwegian, Danish and Finnish, as well as its range of recommendations techniques and metadata enhancement capabilities. The Recommendations Engine is integrated with thePlatform’s mpx video publishing system.

The Viaplay deployment uses a mix of advanced, personalized and non-personalized recommendations techniques – including personalized ‘content for you’, ‘what’s popular’, category-based, related content and intelligent search – to help subscribers find great content on a wide range of devices including PCs, smartphones, tablets, smart TVs, and games consoles.

ThinkAnalytics’ Search and Recommendations Engine helps video service providers to accelerate the deployment and streamline the management of personalized services across the device ecosystem.

Featuring the industry's most comprehensive data and text mining platform, ThinkAnalytics’ recommendations engine delivers personalized, multi-screen recommendations that combine multiple sources of data in 17 languages. ThinkAnalytics has a customer base of over 50 video service providers including Fox, Cox Communications, Liberty Global, BSkyB, Swisscom, Unitymedia in Germany, and Zon in Portugal. The platform is available as a cloud-based, on-premise or hosted solution.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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