Published on Monday, 16 June 2014 12:00
, a leading provider of video monetization software and solutions, today announced the launch of its Digital Stadium™ solution for college and high school sports properties. The unique solution is a complete rights-to-revenue ecosystem that is being unveiled at National Association of Collegiate Directors of Athletics Conference in Orlando, FL, June 9-10th.
College and high school sports are hugely popular in North America, but not every institution is able to capture a broadcast window into the lounge rooms of fans. Kevin Joyce, Piksel's Chief Commercial Officer, explains that Piksel's Digital Stadium™ is a way for sports properties to harness the power of the internet and connected devices to reach a wider fan base, and create revenue opportunities from subscription and advertising.
"The Internet is second only to television for watching sports. In fact, almost 1 in 4 sports fans watch sports online via an internet-enabled mobile device; and this trend continues to grow. With a Digital Stadium™ eco-system, you have the tools you need to manage and monetize your game content, as well as open up opportunities for sponsorship. Not to mention creating a means to get your games on the most important screen there is for sporting content -- the TV set in people's lounge rooms."
Key components of the Piksel Digital Stadium™
- Connected TV -- bypass the broadcast networks and reach the lounge room directly with Roku apps to deliver live-streamed and on-demand content via your own branded television channel.
- Website -- create an official athletic site (OAS) integrated with videos of live games, upcoming game schedules, social sharing, stats, standings, rankings, and more.
- Mobile Apps -- a truly portable experience that leverages native and branded mobile apps with live video streaming, an integrated Twitter feed, and any information from your responsive website (both iOS and Android).
- Digital Signage -- deliver content to a captive audience through TV screens on campus or in stadium, controlled from a single interface. Display HD-quality videos (live and video-on-demand), advertising and promotion for upcoming games and events, plus up-to-the-minute data feeds of news, weather, and social media.