NFL's Cleveland Browns Launch OTT App

written by: Richard Kastelein

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shutterstock 75028612The NFL's Cleveland Browns DeskSite , a free HD video product that proactively delivers hours of exclusive Cleveland Browns content to fans, has officially launched.

"The Browns DeskSite represents a well-balanced combination of great new technology and 'must-see' video," said Richard Gillam, CEO of DeskSite. "If you care about the Browns, this product is for you."

Essentially a DVR for the Internet, the Browns DeskSite serves as a personalized video recorder and content library for Browns HD video. This specialized "Big Screen" app offers new technology specifically designed for laptops, desktops and tablets, instead of smartphones, to support fans' growing consumption of online video.

To provide this new fan experience, the Browns have partnered with DeskSite, a digital media company based in Irvine, Calif.

The app automatically downloads and stores videos directly to users' devices, allowing fans to view content without having to be connected to the Internet. Playback is instantaneous, with none of the buffering, freezing or dropping associated with streaming video. Options include audiovisual alerts, dramatically reducing the delay between a video's initial release and fan access.

In addition to serving as a premium HD video delivery platform and programmable DVR, the Browns DeskSite operates as a central hub for aggregated access to all Browns digital content, including ClevelandBrowns.com , Facebook and Twitter.

Video programming includes Browns Daily segments, interviews with players and coaches, postgame recaps, breaking news, in-depth scouting combine and draft coverage, game highlights and more.

Click here to download the Browns DeskSite , and experience your favorite NFL team like never before!

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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