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ITV, the largest commercial broadcaster in the UK, plans to transform its free ITV Player catch-up and on demand service into a revenue generating operation. As part of its 5-year Transformation Plan, ITV's strategy includes significantly increasing Pay TV revenues to balance against the more traditional advertising revenues. PayWizard is a key partner in this process, supporting ITV in monetizing its Content Everywhere solution.
ITV is the largest commercial television network in the UK. It operates a family of channels and delivers content across multiple platforms such as itv.com and ITV Player, and ITV Studios produces and sells programmes and formats across the UK and worldwide. ITV's digital channels are broadcast free-to-air on DTT, DSAT and cable, and are funded by advertising and sponsorship. ITV.com has around 10m average monthly unique users. ITV has increased distribution online in UK and on other IP platforms such as YouView.
"When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from PayWizard's proven ability to provide a comprehensive suite of products aimed at monetizing digital content and supporting customer purchases, that they could do exactly that," said James Micklethwait, Online Product Director ITV.
To meet its revenue generating strategy, ITV introduced a payments system, monetizing content via its ITV Player by offering paid-for premium content.
Key for this new online pay service was finding a payment partner that would provide ITV with a complex platform capability and meet the technical, commercial and operational requirements of its business. ITV required a partner that is flexible and able to implement different platforms and nimble in moving to different business models as the broadcaster explores new areas. The ability to handle payments and subscriptions alongside free-to-air, whilst providing customer support was equally important.