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BluePromoCode.com, a leading marketplace for coupons and deals, today announced the results of a newly commissioned study. The study was sent to 100 young adults aged 18-34 and asked questions about their cable and internet TV viewing habits.
Highlights of the findings include:
Basic pay cable TV prices are soaring and estimated to be $123 per month in 2015 and $200 per month by 2020, based on a study highlighted by NBC News. This study shows that 35% of young adults have dropped their cable TV services and are moving toward online-only services. In addition, only 5% reported using cable TV’s Pay-Per-View services to watch movies and instead a majority 52% preferring to stream movies using a competing online service such as Hulu.
“Young adults are very price-sensitive and tech savvy” says Michael Quoc, Founder and CEO of BluePromoCode.com. “This study clearly shows that they believe online services are providing a better value for them.”
The study also found that Netflix is the most popular service with nearly twice as many using it. Young adults still prefer movies on a larger screen as 88% preferred to watch them on a TV screen, versus smaller devices such as a phone or tablet, and they went to a movie theater 6.5 times per year.
The complete study with more in-depth results can be found at reports.bluepromocode.com. For the latest coupons for online video services such as Hulu, Amazon Prime, Fandango and others visit bluepromocode.com
In August 2013, Zipfworks commissioned a study to analyze consumer trends and shopping behavior for young adults. Zipfworks surveyed 100 U.S.-based young adults aged 18-34 for a quantitative study with SurveyMonkey. Questions were randomized and related to their specific spending, and TV viewing habits. Participants were provided non-cash incentives for their participation.