Published on Friday, 01 November 2013 11:45
, the world's largest independent mobile video and media company, today released its third quarter 2013 Global Video Insights. This quarterly report shines a spotlight on consumer habits and preferences when it comes to viewing mobile video and the latest trend has emerged. Globally, even in areas where fast network speeds are unavailable, people are showing a high level of interest in watching full-length movies and television shows on their mobile phones. And this is even more prevalent when it comes to those aged 18 and under.Global Mobile Video Viewing Preferences & Concerns
65% of more than 50,000 mobile video viewers worldwide say that they prefer to watch movies or television episodes over brief music videos or movie clips on their phones. When you slice this by gender, males show this bias even more, with 67% of men versus 57% of women preferring longer content on their phones. When you view this data by age, 74% of those under 18 share this preference.
84% of people say if their favorite television serial
were available via mobile, they would watch it on their phone. This number rises to 92% when considering those under 18. This is slightly higher for movies
with 89% of all global respondents saying they would watch a favorite movie on mobile and 94% of those under 18 saying the same.
Consumers do have some concerns about viewing longer videos on their phones. Among the top concerns were cost (32%), buffering (21%) and the inability to find content they are interested in (10%). This remained fairly consistent throughout the world, although in the US, with some all-you-can-consume data plans still in effect (but rapidly disappearing), concern about buffering tops worries about cost.
"When you see what the under-18 crowd is interested in, that's when you know you have a lens into the future of mobile. We're seeing an important shift as people become more engaged in viewing full movies and television episodes. And apps offer the best possible user experience for this," said Arun Prakash, Chief Operating Officer of Vuclip. "Naturally, consumers do have some hesitations about cost and buffering, but through a combination of the penetration of apps and the deployment of network-friendly adaptive bit rate streaming technologies, these issues can be addressed."
Top Searches Reveal Regional Interests
While the inclination to watch longer content is consistent globally, the types of content consumers are searching for varies by country. Below is a snapshot of top searches in Q3 to demonstrate these differences.