Rabbit TV Announces Launch of Streaming Live TV Channels Amidst Aereo Controversy

written by: Richard Kastelein

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rabbittvlogoAs Aereo defends its live TV streaming service in front of the Supreme Court, Rabbit TV today announced a similar feature added to its popular eMedia guide, giving its 3 million+ users easy access to nearly 100 live TV stations over the web, including popular US stations like The CW, PBS, Ion, Univision, Telemundo, This, and MeTV, to name a few. The offering also incorporates international channels like Eurosport, RT, and ZDF, along with popular news, shopping and variety channels such as Bloomberg, MSNBC, QVC, HSN, and various others. The twist is that all of these channels are already accessible via the web - the company is simply aggregating and offering these channels via various affiliate providers.

"When people talk about live TV, aside from sporting events and award shows, what they're really talking about is scheduled programming - much like a playlist on the web. Now we're looking at scheduled programming as boundless and limitless, because it can be watched via the web all over the world. What's happening now is that Aereo is forcing the networks to go online, which will in turn drive cable companies to become primarily bandwidth providers, and the economics will shift in that direction," says FreeCast CEO William Mobley.

FreeCast, Rabbit TV's operating company, sees the online availability of this live broadcast content as a major move in the right direction for broadcasters and the media industry in general. The company asserts that services like Aereo should not be necessary, as the major networks should be going online themselves instead of missing the massive revenue opportunity from over 10 million U.S. web users who don't subscribe to cable. An even larger opportunity has been demonstrated in the global market with web audiences around the world seeking high quality scheduled content online.

ABC, NBC, CBS, and FOX, but FreeCast views this as merely the beginning. Before long the networks will all move online, and Rabbit TV is positioning itself to become the universal aggregation point for all live, VOD and pay per view content available over the web globally.The company plans for these live TV stations to work hand-in-hand with its newly launched original content network, which will bring together niche content providers and networks from around the world to create hundreds of 24/7 scheduled programming channels through Rabbit TV's web-based guide. This news comes just weeks after FreeCast's original content and global networks announcement at the NAB Show this month.


More Information:
Company - http://freecast.com
Network - http://rabbittvgo.com

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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