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TruTV, part of Turner Broadcasting, will air as a 24-hour channel in the coming months on free-to-view services with Pay-TV services likely to follow.
Turner UK's director of general entertainment Jemma Yates said the channel was "compulsive viewing."
"The channel invites the audience into the worlds of real people in real life situations and gives them a chance to experience the often dynamic, amazing and always entertaining situations that ensue."
Already a hit channel in the US (with 93m homes tunning in) and some of it's shows already available on UK TV, TruTV is home to shows like Container wars, Fear Factor and the US version of Impractical Jokers. As well as existing programming, the channel is expected to buy distribution from the likes of Endemol and Zodiak rights.
Turner UK general manager Anthony Lukom said "TruTV shows real-life comedy featuring incredible characters in real-life situations, a formula that is enjoying ever-increasing popularity worldwide," he added.