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Leading OTT platform and multiscreen solution provider, Visual Unity just announced an investment of US$7.2 million (€5.2 million) by 3TS Capital Partners, the growth capital technology fund.
This investment will strengthen Visual Unity’s delivery of end-to-end OTT solutions on a global scale.
Tomas Petru, Visual Unity’s Founder and CEO, said:
"This is an exciting time for Visual Unity, with 3TS taking a key role in the future success of our company. Our robust, end-to-end product is already used by our customers worldwide. We support close to 10.000 different screens and devices in conjunction with every conceivable monetization method. 3TS’ diligent examination of, and investment into our product portfolio not only attests to its innovation, but will be instrumental in fueling our sales, marketing and development expansion."
The investment of 3TS, into Visual Unity is from their Cisco, EBRD, EIF and OTP backed growth capital fund, which focuses on investments in fast growing technology companies primarily in Central and Eastern Europe (CEE). Visual Unity will use the investment to support the growth of an international customer base for vuMediaTM, its flagship OTT platform. vuMediaTM enables content owners and distributors to monetize their video assets over the Internet.
The company’s goal is to be the leading provider of OTT and multiscreen solutions. This investment will hasten leading-edge development of vuMediaTM, Visual Unity’s world-class digital content delivery and smooth-multiscreen-user-experience product. 3TS is initially acquiring a minority stake in Visual Unity and commits to supporting the company at both a strategic and operational level.
"Our strategic investment into Visual Unity will enable a strong focus in product development, while reaching previously untapped markets around the world," commented Daniel Lynch, Managing Partner of 3TS Capital. "We look forward to establishing Visual Unity as a global leader in OTT and multiscreen products and services."
"This investment from 3TS is coming at an ideal juncture for Visual Unity, in helping us realize our global expansion ambitions in response to overwhelming customer demand," commented Tony Hasek, Chief Commercial Officer at Visual Unity. "This investment will provide the resources needed to service key markets around the world, and capitalize on the amazing growth opportunity in OTT and video streaming services."