OTT Experts Visual Unity Get Boost as 3TS Capital Partners Invests 7.2 million US$

written by: Richard Kastelein

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visualunitylogobetterLeading OTT platform and multiscreen solution provider, Visual Unity just announced an investment of US$7.2 million  (€5.2 million) by 3TS Capital Partners, the growth capital technology fund.

This investment will strengthen Visual Unity’s delivery of end-to-end OTT solutions on a global scale.

Tomas Petru, Visual Unity’s Founder and CEO, said:

"This is an exciting time for Visual Unity, with 3TS taking a key role in the future success of our company. Our robust, end-to-end product is already used by our customers worldwide. We support close to 10.000 different screens and devices in conjunction with every conceivable monetization method. 3TS’ diligent examination of, and investment into our product portfolio not only attests to its innovation, but will be instrumental in fueling our sales, marketing and development expansion."

The investment of 3TS, into Visual Unity is from their Cisco, EBRD, EIF and OTP backed growth capital fund, which focuses on investments in fast growing technology companies primarily in Central and Eastern Europe (CEE). Visual Unity will use the investment to support the growth of an international customer base for vuMediaTM, its flagship OTT platform. vuMediaTM enables content owners and distributors to monetize their video assets over the Internet.

 

The company’s goal is to be the leading provider of OTT and multiscreen solutions. This investment will hasten leading-edge development of vuMediaTM, Visual Unity’s world-class digital content delivery and smooth-multiscreen-user-experience product. 3TS is initially acquiring a minority stake in Visual Unity and commits to supporting the company at both a strategic and operational level.

 

"Our strategic investment into Visual Unity will enable a strong focus in product development, while reaching previously untapped markets around the world," commented Daniel Lynch, Managing Partner of 3TS Capital. "We look forward to establishing Visual Unity as a global leader in OTT and multiscreen products and services."

"This investment from 3TS is coming at an ideal juncture for Visual Unity, in helping us realize our global expansion ambitions in response to overwhelming customer demand," commented Tony Hasek, Chief Commercial Officer at Visual Unity. "This investment will provide the resources needed to service key markets around the world, and capitalize on the amazing growth opportunity in OTT and video streaming services."

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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