Adaptive Medias, Inc. Releases Newest Video Player Platform Focused on Mobile Video

written by: Richard Kastelein

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adaptivemediaContent syndication and monetization company Adaptive Medias, Inc., a leader in programmatic advertising across mobile, video and online display, is excited to announce its latest video player as part of its end-to-end video platform. Adaptive Media’s video player provides publishers, producers, and advertisers the ability to easily and effectively deliver and monetize digital content across all screens and devices through one centralized solution. This new player is devoted to delivering these capabilities seamlessly to mobile devices.

“From day one of our Media Graph platform, we have been focused on pairing our leading edge technology with the industry’s first mobile-focused video player,” said Omar Akram, Senior Vice President of Product & Technology at Adaptive Media. “Since launching our platform in September, we have delivered over 300 million premium content video streams through our video players on desktop, tablet and smartphones."

The upgraded video player framework is designed to seamlessly publish videos across every device—especially mobile devices—at unprecedented speeds. With customizable player sizes that include full screen, the player allows publishers and advertisers to simply choose a player size, embed their video and begin monetizing their content immediately. The updated video player is ad supported for all advertisers, VAST 3.0 compliant, fully responsive HTML5 design, and can handle sequence-based advertising and enhanced interactive formats. With in-house developed code, Adaptive Media’s media player is ready for immediate usage by all of the company’s existing and future partners searching to better leverage mobile video.

Adaptive Media’s flagship  platform, Media Graph, is an end-to-end solution designed to solve video fragmentation issues in the digital video and advertising industries. By providing a complete suite of solutions, this efficient platform can deliver rich, robust content and metadata. The platform is comprised of the advanced video player, a content management system and comprehensive ad serving capabilities that include programmatic. While the  updated Media Graph content platform and ad serving will work with all other video players, the inclusion of the newly updated video player positions the Media Graph platform as the go-to solution for mobile video.

Nearly 75% of the world’s mobile data traffic will be video by 2019, according to Cisco Systems. This requires publishers and producers to place greater emphasis on media players that leverage the power of mobile video. For advertisers, mobile video will become a crucial platform for monetization, as digital video ad spend is set to hit $7.6 billion in 2015. Adaptive Medias’ updated video player provides a reliable and profitable platform for both publishers and advertisers aiming to leverage the potential of digital video.

“It's frustrating for users, myself included, when a video we're trying to watch doesn't play,” said Adaptive Media interim COO Jim Waltz. “We specifically built our new player to overcome this problem. Our new player eliminates that frustration by delivering a seamless and consistent cross-channel video experience for users and publishers.”

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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