Filmon Announces White Label Solution and APIs for Online Publishers and Developers

written by: Richard Kastelein

Share this Article, the world's largest over-the-top provider of free Live TV which licenses content from hundreds of broadcasters and premium content providers worldwide, today announced a system that automatically builds branded Live TV sites and mobile apps, so that internet publishers can have free access to FilmOn's giant content offering that includes NBC, CBS, FOX and ABC in twelve major US cities. FilmOn also offers major European, Asian and Middle Eastern Channels such as BBC and MBC. To see a full listing of all the channels on offer worldwide please visit

Virally growing advertising revenues and premium service subscriptions at a dramatic rate, FilmOn is automating online TV distribution and offering affiliate partners access to the most lucrative content business online. A Juniper Research study of the Mobile TV & Video market has found that by 2017, revenues from streaming and download services on mobile and tablet devices will reach $9.5 billion, up from $4.5 billion this year.


In less than five minutes affiliates can be up and running with their own web and mobile site branded with their corporate image pre-loaded with commercials and subscriptions packages. There are no setup charges and there are several options to add the content.

FilmOn, which today serves over one billion video streams a month, has partnered with the best ad networks and advertising agencies online, including Videology, Brightroll, Yume, Google, Evolve Media and many more.

In a simple step-by-step process, an Internet publisher can create their very own branded Live TV website which also works as a mobile app. In just a few minutes they can upload logos and custom backgrounds and be online selling subscriptions and delivering advertising to global or local audiences.

Hundreds of prolific web publishers and advertisers have embraced FilmOn's Live TV affiliate platform which comes bundled with a content library of over 600 linear live TV channels and 45,000 Video On Demand titles. Publishers include the likes of Lenovo/IBM, Blackberry, KM Player, TVGuide, Frostwire, and other major Internet publishers.
"FrostWire (over 500 Million installs) is one of the most popular file sharing applications on the net and, more recently, in the mobile world. From the start FrostWire has worked to level the playing field for content creators willing to offer free content online to an audience that enjoys free downloads. Partnering with FilmOn gives us an opportunity to offer free live TV content and entertain our worldwide community in a way previously unavailable with ease."Within just a few weeks of testing the FilmOn platform on our mobile users, we can see the value of live TV online. This is a really attractive offering which keeps our users coming back for more everyday. With an ever growing offering of channels and the affiliate platform, we think FilmOn has everything to become the equivalent of a worldwide cable TV network for the internet across all devices, something that could bring major disruption in the TV industry," Angel Leon, FrostWire Team.

Jim West, chairman of the NRB (National Religious Broadcasters Association) and co-chair of the Advanced Television Broadcast Alliance, says:

"Currently, The WalkTV and their affiliates are pleased to partner with FilmOn who have taken 'over-the-top' TV to a whole new level. I can logon to my dashboard at our branded FilmOn TV sites. From the dashboard we can see the revenue generated from online ads and subscriptions but not from just our channels but six hundred others. I can then take the analytics and upsell our original broadcast property. We could not have better partners than FilmOn."

In a deeper dive into the technology, developers can use the FilmOn application programming interface (API) to develop their own applications, taking advantage of FilmOn's global video ad network and content offering. Additionally, social television such as Cavecast and BattleCam social webcam apps and services are integrated into the affiliate network to maximize viral networking and sharing power.

FilmOn licenses its content from many premium providers in the USA, Europe and elsewhere in the world. FilmOn geo-filters its distribution markets according to its agreements with content providers and that of its affiliate partners.

FilmOn is currently expanding into Asia, where FilmOn has partnered exclusively with Lenovo/IBM, the Chinese-owned PC maker as Lenovo's exclusive IPTV provider. Lenovo is the world's number one computer manufacturer with over 18% of the PC global market share.

To sign up to FilmOn's Affiliate partnership program go right now to

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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