BT is UK’s first pay TV provider to launch buy-to-keep movies service

written by: Richard Kastelein

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btBT is the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.

Customers will now be able to buy many of the latest blockbusters from 20th Century Fox Home Entertainment and Sony Pictures Home Entertainment, along with a selection of modern greats and classics, on BT’s YouView box.

The top titles available to buy in Digital HD and SD, include The Wolverine, DreamWorks Animation’s Turbo (from February 17) and The Croods from Fox; Elysium, Captain Phillips (from February 10) and The Smurfs 2 from Sony Pictures Home Entertainment, as well as customer favourites such as The Social Network, Alien franchise, Black Swan, Jerry Maguire. Library prices start from as little as £8.99 for films in Digital HD and £5.99 for SD.

Movies bought from BT are streamed instantly to the customer’s YouView set-top box and they can keep them indefinitely and watch them as many times as they like. BT intends to expand the service to include TV box sets over the coming months.

Alex Green, director of BT TV, said:

“We are delighted to have reached this agreement with 20th Century Fox Home Entertainment and Sony Pictures Home Entertainment.

“The new service gives you even more choice. You can buy the latest blockbusters and they’re yours to keep forever. And you can watch them as many times as you like.

Robert Price, UK managing director, 20th Century Fox Home Entertainment, said:

“BT TV’s new service complements Fox’s strategy of fostering easy, affordable and accessible ways for film fans to enjoy their favourite movies in Digital HD.”

Pete Wood, SVP, International Digital Distribution, Sony Pictures Home Entertainment, said:

“We’re excited to partner with BT TV. It’s great to be able to offer customers the newest Sony Pictures Home Entertainment films, and we look forward to growing our relationship with BT TV.”

Films are especially popular with BT customers, with a film being rented through BT Box Office every minute. Hundreds of the latest films are available on BT Box Office months before becoming available on NOW TV, LOVEFiLM Instant and Netflix.

BT Box Office offers more than 600 films (with many of the top blockbusters available in HD) and has a partnership with Curzon Home Cinema where customers can watch many of the top titles on the same day as their cinema release.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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