FreeWheel to Power Advertising Experience in Short Form Video on Amazon.com

written by: Richard Kastelein

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freewheelFreeWheel, a leading video advertising technology provider, today announced it is working with Amazon to power its video advertising platform.

Visitors to Amazon.com can enjoy a growing selection of game trailers, movie trailers, how-to videos, and other endemic video content across several product categories. These short videos are surfaced in relevant search results, giving customers the opportunity to view and learn more about products that interest them.

Consistent with its focus on creating advertising experiences that help customers find, discover and buy, Amazon is working with FreeWheel to integrate relevant brands and e-commerce advertising experiences within this video content. Video Game trailers may include a "Shop Now" button, so that customers can go to that title's page on Amazon with a single click. Movie trailers may include a short pre-roll advertisement that helps customers discover new products. 

"Our customers love video. We're excited to be connecting customers and advertisers through our video content, in ways that help customers discover and learn about great, relevant products," said Lisa Utzschneider, Vice President of Global Advertising Sales for Amazon Media Group. "We benefit from FreeWheel's video advertising expertise as we work to provide a great customer and advertiser experience."
"We are thrilled to be teaming with such a significant player in the online content space," said FreeWheel's Co-CEO and Founder Doug Knopper. "It's exciting to be expanding our collaboration set and to be working with a new type of digital content provider."
FreeWheel's video ad management platform will manage ad rights and serve the video advertising. FreeWheel and Amazon are committed to enhancing and evolving the customer experience over time. 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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