Published on Thursday, 06 February 2014 17:00
FreeWheel, a leading video advertising technology provider, today announced it is working with Amazon to power its video advertising platform.
Visitors to Amazon.com can enjoy a growing selection of game trailers, movie trailers, how-to videos, and other endemic video content across several product categories. These short videos are surfaced in relevant search results, giving customers the opportunity to view and learn more about products that interest them.
Consistent with its focus on creating advertising experiences that help customers find, discover and buy, Amazon is working with FreeWheel to integrate relevant brands and e-commerce advertising experiences within this video content. Video Game trailers may include a "Shop Now" button, so that customers can go to that title's page on Amazon with a single click. Movie trailers may include a short pre-roll advertisement that helps customers discover new products.
"Our customers love video. We're excited to be connecting customers and advertisers through our video content, in ways that help customers discover and learn about great, relevant products," said Lisa Utzschneider, Vice President of Global Advertising Sales for Amazon Media Group. "We benefit from FreeWheel's video advertising expertise as we work to provide a great customer and advertiser experience."
"We are thrilled to be teaming with such a significant player in the online content space," said FreeWheel's Co-CEO and Founder Doug Knopper. "It's exciting to be expanding our collaboration set and to be working with a new type of digital content provider."
FreeWheel's video ad management platform will manage ad rights and serve the video advertising. FreeWheel and Amazon are committed to enhancing and evolving the customer experience over time.