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According to a recent report in the German media, Netflix will launch in Germany in September 2014.
TBI reports more (in English)
Though Netflix has not commented publicly on the plans, the report claims that Netflix is planning a large-scale ad campaign in Germany to tie in with a September launch.To dub or subtitle? Germans, like the French and many other European countries prefer dubbing over subtitles. Interesting times. German over-regulation in broadcast has left German broadcasters with their hands tied as their recent attempts to form a Youview-like consortium were slammed which has pushed the likes of RTL to cut deals with the likes of Zattoo to boost linear OTT strategies.
The move would see the firm take on existing OTT services in the country like ProSiebeSat.1-owned Maxdome and Vivendi’s 2013-launched SVoD service Watchever.
House of Cards broadcaster Netflix is already rumoured to be launching in France this Autumn, and said in its Q4 2013 earnings announcement in January that it planned to “embark on a substantial European expansion” later this year. In Europe, Netflix is currently available in the UK and Ireland, the Nordics and the Netherlands.