Netflix to Launch in Germany?

written by: Richard Kastelein

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netflixAccording to a recent report in the German media, Netflix will launch in Germany in September 2014.

TBI reports more (in English)

Though Netflix has not commented publicly on the plans, the report claims that Netflix is planning a large-scale ad campaign in Germany to tie in with a September launch.

The move would see the firm take on existing OTT services in the country like ProSiebeSat.1-owned Maxdome and Vivendi’s 2013-launched SVoD service Watchever.

House of Cards broadcaster Netflix is already rumoured to be launching in France this Autumn, and said in its Q4 2013 earnings announcement in January that it planned to “embark on a substantial European expansion” later this year. In Europe, Netflix is currently available in the UK and Ireland, the Nordics and the Netherlands.
To dub or subtitle? Germans, like the French and many other European countries prefer dubbing over subtitles. Interesting times. German over-regulation in broadcast has left German broadcasters with their hands tied as their recent attempts to form a Youview-like consortium were slammed which has pushed the likes of RTL to cut deals with the likes of Zattoo to boost linear OTT strategies.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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