XroadMedia joins the Frog by WyPlay community to deliver content discovery, recommendation and personalization services

written by: Richard Kastelein

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WYPLAYlogoXroadMedia, specialists in building innovative and ground-breaking content discovery and recommendation solutions, and Wyplay, a creator of software solutions for leading pay TV operators, today announced a close partnership with XroadMedia joining the “Frog by WyPlay” community.

Frog by Wyplay is the first independent open source software solution for pay-TV operators. The initiative brings together a growing ecosystem of more than 80 companies across the entire digital TV technology value chain including chipset vendors, device manufacturers, independent software vendors, software development and integration services providers and operators. This comprehensive solution includes access to the complete source code and all the components to build TV operator’s products. 

Ncanto, XroadMedia’s unique cloud-based content discovery solution, offers intelligent content discovery and personalization capabilities to users and service providers alike. Consumers will be able to enjoy content delivered to them based on their location, viewing behavior, interests and social profiles. Service providers and content owners on the other hand can effectively align their service offerings and monetization strategies with the help of Ncanto’s advanced content discovery and business management capabilities.

This partnership will see the integration of Ncanto into the Frog offering, which will allow its members and customers to easily and quickly develop, deploy and deliver personalized TV and video services to consumers. Further announcements and first results of this collaboration will be announced during the TV Connect event in London, UK, in April.

Adolf Proidl, CEO and Co-Founder of XroadMedia, says:

“We are extremely excited to be the first content discovery and recommendation solution joining the “Frog by WyPlay” ecosystem. This partnership will open up new opportunities to increase the engagement level between the consumer and the service provider. We are looking forward to working together with this unique ecosystem of key players in the TV industry to power new and exciting products and services.” 

”XroadMedia’s Ncanto product is an ideal complement to Wyplay’s Frog multi-user client middleware and user interface as well as with our forthcoming Frog Backend solution” said Dominique Féral, Wyplay’s CMO and Co-Founder. He added “The integration of Ncanto with Frog will allow pay TV operators to deliver personalized content at both, the individual and subscriber household level.”

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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