Video Description: Matt Costello works across all media has meshed game play, technology and story. He has scripted dozens of best-selling games such as Shellshock-Nam '67, Bad Boys 2 and Doom 3. In this presentation, Matt talks about the concepts that are important to him when going into transmedia projects: 1. to go into projects openly, being Wagner's "perfect fool", 2. tap into people's passion, 3. create a vision of the story universe, 4. experiment and avoid paradigms. Read more: http://medea.mah.se/2011/11/the-queen-the-wizard-and-the-hannibal-lecter-of-transmedia-presentations-from-the-courage-generator-workshops/