Asta Wellejus At The Courage Generator Workshops
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Views: 282
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Added: 2012-01-31
Category: Transmedia
Duration: 0:11:23
Video Description: Asta Wellejus is an experienced cross-media producer and developer and has worked with Lars von Trier in 1997 in developing new ways of combining film, theater, roleplaying and games in Zentropa Interaction in 1999. She is now running her own company "Die Asta Experience". In her presentation, Asta talks about the transmedia universe as a storyworld that is bigger than any of its individual parts. She also talks about marketing, about expanding the screen and creating a multiplatform experience and creating interactive stages for participatory storytelling. Read more: http://medea.mah.se/2011/11/the-queen-the-wizard-and-the-hannibal-lecter-of-transmedia-presentations-from-the-courage-generator-workshops/