Turning Stories Into Brands: Video Q&A With Jeff Gomez
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Views: 309
From: admin
Added: 2012-01-31
Category: Transmedia
Duration: 0:04:37
Video Description: With brands like Pirates of the Caribbean and Coke on his resumé, Jeff Gomez is one of the world's leading producers of transmedia entertainment. We caught up with him in San Francisco to talk about branded content, gamification and print's role in a multiplatform world.