Connected TV Behind Leap In Blinkbox Online Content Sales
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Views: 338
From: admin
Added: 2012-01-31
Category: Connected TV
Duration: 0:05:16
Video Description: Consumers have a much higher willingness to pay for online movie or TV content on connected TV screens than on a PC. That has been proved at Blinkbox, the online movie service that is majority owned by supermarket giant Tesco, since it expanded beyond the PC and PlayStation 3 this year. Michael Comish, CEO and Co-Founder at the company, says the move into Connected TV accounts for a big chunk of the 2.5 fold increase in year-on-year retail revenues. He believes tablets will also improve buy rates compared to the PC as his company looks to reach a wider market through more screens.