The Current State Of TV Apps Part 3
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Views: 380
From: admin
Added: 2012-01-31
Category: Connected TV
Duration: 0:02:22
Video Description: The current state of TV Apps
• What prompts TV operators to get involved in the apps business?
• TV App store competition -- who will be the driving force: IPTV providers, smart TV manufacturers or broadcasters?
• How big is the market likely to become, what opportunities could be presented and are there any challenges to overcome to see growth in this sector?
• What opportunities are TV apps already offering, and likely to offer to brands / advertisers in the future?

Scott Lincke, Senior Director of Products, Yahoo! Connected TV
Jeff McLeland, AT&T
Mike Johns, President, Digital Mind State / Urban World TV
Alan Wolk, Managing Director of Social Strategy, KIT Digital
Tom Sharma, Vice President, Digital Media Products, NBC