Growing Role For Video Ad Networks In Multi-screen World
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Views: 401
From: admin
Added: 2012-01-31
Category: Connected TV
Duration: 0:09:40
Video Description: Video advertising networks are likely to play an increasing role in television thanks to their ability to aggregate ad inventory across multiple screens and present it as a unified market for advertisers. At IBC2011, Shirlene Chandrapal, VP Connected TV at smartclip, explained how her company can help broadcasters monetize unsold inventory across multiple platforms, how the company has created a single advertising market from multiple connected TV platforms, and how they can help sell interactive ad spots on tablets that synchronise with the main TV.