Comcast adds 9,000 Movie titles to Video On Demand (VOD)

Comcast reports on their blog that during the national Cable Show in LA, that Brian Roberts announced that Comcast will aggressively add 9,000 movie titles to its Video On Demand (VOD) offer. VOD is expected to play a large role in the future of Social TV due to recommendation engines and communities being developed around VOD.

Derek Harrar, senior Vice President and general Manager of Video and Entertainment Services for Comcast stated:"It's the biggest thing we've ever done in On Demand," stated . "We're revolutionizing our service with a system that is capable of delivering infinite choice."

The expansion will begin in Comcast's Xfinity markets. Xfinity is the new brand for Comcast's technology platform and products as explained in a blogpost on Comcast.

Simply put, XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services.

XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.

The announcement of the Comcast's VOD expansion came only a few days after the Federal Communications Commission (FCC) decided that movie companies should be allowed to switch off features of consumers' televisions in their own homes.

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